For clinics and hospitals
See our services-
Joining insurer networks and direct billing: a guide for Thai hospitals and clinics
Insured patients prefer providers where they need not pay up front, and insurers increasingly steer members to good-value providers. Joining insurer networks, running direct billing well, and becoming a recommended provider.
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Selling corporate health checks: how Thai hospitals and clinics win employee health check contracts
Corporate health check contracts bring predictable revenue and many new patients, but HR compares more than price. What HR looks at, how to write a winning quote, and what to do after the check day.
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Marketing to Middle Eastern patients: channels, referrals and care
Patients from the GCC usually travel with family, come through government referral programmes or personal recommendations, and expect care in Arabic. The channels, expectations and what to have ready.
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16 healthcare marketing trends for 2027 that Thai hospitals and clinics need to know
In 2027 younger patients ask AI before they choose, ChatGPT ads have arrived in Thailand and multilingual care is the baseline. The 16 trends hospital and clinic marketing teams need to prepare for, with a check of where to start.
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AEO for hospitals and clinics: how to get ChatGPT, Gemini and Google AI Mode to recommend you
AI assistants recommend only a few providers per question, and those without clear information disappear from the answer. How AI chooses, what to do and how to measure it, with a tracker and a free report.
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Healthcare marketing glossary: CPM, CPC, CPA, ROAS and 50+ terms explained
The digital marketing terms healthcare teams meet every day in agency and ad platform reports, explained in plain language with hospital and clinic examples, plus a calculator that turns campaign numbers into metrics.
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Free AEO tools: create llms.txt and schema, and check AI crawlers on your hospital or clinic website
The three items the website health check finds missing most often, fixed in minutes: create an llms.txt file, generate schema code, and check whether AI assistants’ crawlers can read your site.
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The RFM model: what it is, and why it falls short for hospital and clinic CRM in the AI era
RFM groups customers with three scores, but a LASIK patient it ranks as a champion has simply finished treatment, and a dental patient gone seven months really is overdue. The RFM model, its limits in healthcare, and 1:1 CRM by care pathway, with a tool to try on real data.
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Marketing to Chinese patients: agents, WeChat, Xiaohongshu, Douyin and what you can advertise
Chinese patients choose hospitals from Xiaohongshu, WeChat and agents rather than ordinary ads, and Chinese law tightly restricts medical advertising. The market, channels, agents, what you can advertise, and caring for patients in Chinese.
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Hospital marketing in Thailand: a 2026 strategy guide for private hospitals
Thailand’s private hospital market is growing slowly, patients compare more, and many ask AI before they choose. This guide covers the strategies, KPIs, budgeting method and advertising rules hospital marketing teams actually use.
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Healthcare advertising in Thailand: approval, banned wording and a free ad copy checker
Every ad for a Thai hospital or clinic needs approval before it is published. How to apply, what it costs, the wording most often rejected, and a tool to check your copy first.
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Marketing to international patients: how Thai hospitals win medical travellers and expats in the AI era
Revenue from international patients is growing several times faster than from Thai patients, but these patients decide online before they travel. Markets, channels and what Thai hospitals need to have ready.
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Growing surgery cases: the surgical patient journey and the role of a surgery concierge
Surgery patients take a long time to decide, compare several hospitals and drop out easily. Where hospitals lose cases, how to fix it, and how a surgery concierge service helps close more of them.
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Hospital marketing plan: how to write one by service line, with a free Excel template
Plans written for the whole hospital rarely get measured. Write the plan by service line, step by step, from targets and budget to channels, campaign calendar and monthly tracking, with an Excel template that does the sums.
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Patient cohort analysis: measure return rates and revenue per patient for clinics and hospitals
Rising patient totals can hide patients who never return. Cohort analysis shows how each group of new patients comes back and what it earns over time. Try it with your own data on this page.
For pharma and medical supply companies
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Direct-to-patient pharma in Thailand: seeing patients, not just shipments to distributors
Most pharma brands in Thailand see shipments to distributors but not which patients, where, are looking for which treatment, while patients increasingly ask AI before seeing a doctor. The direct-to-patient model, and how it works in Thailand.
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Pharma marketing in Thailand: drug advertising rules and how to reach providers and patients the right way
Most medicines cannot be advertised to the public in Thailand, so effective pharma marketing works through providers, disease awareness and helping patients stay on treatment. The rules and the channels.
For insurers, brokers and employers
See our services-
Co-payment in Thai health insurance: what it is, and how hospitals, insurers and HR should respond
Thailand’s standard health insurance now asks policyholders to share costs at renewal when claims meet set criteria. The conditions, a calculator, and what hospitals, insurers and HR should prepare.
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Annual employee health check in Thailand: an HR guide from choosing the programme to the day itself
For HR teams organising health checks for employees in Thailand: what the law requires, how to set items and budgets, how to compare quotes, and how to handle results, with a free Excel template.
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Employee health benefits in Thailand: designing a plan employees actually use
Benefits employees do not use are wasted budget. Choose benefit types, set a budget per head and plan for each group, with a tool that takes your organisation’s numbers.
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Health policyholder benefits: adding value for insurance customers in years without a claim
Most insurance customers do not use their policy in a given year, so all they see is the premium. Health benefits they actually use change that. Design the programme, choose services and measure it, with a cost calculator.
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Medical inflation in Thailand: how insurers contain claims costs by steering members to high-value care
Health insurance claims costs in Thailand are rising by double digits a year, and premium rises and benefit cuts lose customers. How to steer members to high-value care before costs are incurred, with a calculator.
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Farm (Chokthawee Ratanawetwong)
Jib OS consultant, HDmall
- Phone095-525-2428
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